Yes, we create spectacular lobbies and waiting areas. But your public personality extends everywhere your public can see.
Studies have shown, for instance, that a clean, well-designed restroom has a huge impact on clients, particularly women. So instead of letting it be an afterthought, your restroom should be an important place, easy to keep clean and filled with warm, friendly lighting.
The rule is simple: if it puts patients at ease, it’s an investment that will pay you back.